Archives for category: marketing

DJ Rage: Elevating Dance Floors Worldwide

November 18, 2015 //
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DJ Rage

Section A:

Background:
Tagline: Elevating dancefloors worldwide
Hashtags used by DJ Rage: ‪#djrage ‪#ragenation

Justin Harper, aka DJ Rage is a popular DJ located in the Orlando area. He has been DJ’ing since 1997 and specializes in spinning remixes in area clubs, weddings and special events all around the world.

https://vimeo.com/140330800

DJ Rage strives to enhance the experience of his audience. To offer total immersion with his music during a set, DJ Rage edits video (aka video DJ) with remixed music and uses them for projected background visuals.

https://vimeo.com/70244523

DJ Rage is the founder of FTC Productions, which is an event company handling special event production. They provide lighting, AV equipment and audio (recorded and DJ) for weddings, corporate functions and special events.

The primary audience For DJ Rage is 20-30 year old, young adults that go to clubs and like to listen to house music for the “club DJ” side of the business. For FTC Productions, the special and corporate event production side of the business, the primary target audience is a little older — adults aged 25-35.

 SWOT Analysis:

Screen Shot 2015-11-16 at 8.59.43 AMStrength
DJ Rage is a well-known DJ within the Orlando area and has a very large audience on social media. He has done many events both large and small and has references to back his talent.

Opportunities
The main opportunity for DJ Rage is his talent and ability to travel. DJ Rage already travels many times a year for work and if he can get gigs in larger cities and clubs, he may be able to extent his reach. He has a large social media following and these channels are an excellent opportunity to connect with many more potential followers by engaging and encouraging interaction with DJ Rage.

Based on my SWOT analysis, an integrated marketing communications strategy would lead to the best possible outcome for DJ Rage. By implementing a consistent brand campaign, targeting audiences using traditional (postcards, ads, posters) and non-traditional (social media, emails, e-newsletters, SEO) DJ Rage has the highest potential for success in growing his business and gaining more consumer engagement on his social media channels.

Screen Shot 2015-11-16 at 9.02.45 AMIn conclusion, I believe that with some finessing, DJ Rage and FTC Productions could increase ROI by utilizing a more robust IMC. As long as DJ Rage is consistent in messaging and the process is organized, refreshing the website, social media and blog would be very easy and could increase consumer engagement and experience dramatically. DJ Rage has a great product — himself and his special event ideas. He just needs to self promote a little more efficiently by using social media hashtags, proper messaging which encourages engagement, cross-linking across social media platforms and ultimately, keeping his content fresh. Once a little time is set aside to create a simple editorial calendar, it would streamline the creative process and make easier to market across channels and maintain consistency. Thank you for your time.

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Categories blogs, brand identity, brand personality, Communications, integrated marketing commnications, MAMC, marketing, Masters, MMC5006, SEO, Social Media Marketing, UF

LDI Conference & Tradeshow

November 15, 2015 //
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The below post is a review of LDI tradeshow and is for educational purposes only. I am not affiliated with the show and am reviewing for a graduate class.

LDI logoThe Live Design International ( LDI ) conference and tradeshow took place October 19-25, 2015 at the Las Vegas Convention Center in Las Vegas, NV. It draws 10,000 attendees from around the world working in theater, concerts, clubs, theme parks and church stage design and live show/broadcast. LDI is where the leaders in the industry come to find the newest techniques, trends and check out the latest and greatest equipment. LDI is not only a tradeshow with an exhibit hall, it is also an educational conference — a place to learn from the Masters; have backstage tours to night clubs and Las Vegas shows; get technical training at the LDIInstitute and even earn college credit from UF School of Theatre and Dance.

LDI does a decent job on their social media posts. However the likes, comments, and shares have very low engagement on both Twitter and Facebook. I will say, it is a bit confusing because there is a social media presence for the LDI show and a separate one for LDIOnline, the later of which has higher audience numbers and slightly larger engagement. When reviewing the LDI tradeshow feed(s), it feels that the tradeshow brand is an afterthought and more focus is given to the LDIOnline social media presence.

LDI tradeshow posts were pretty standard to all tradeshows. Facebook and Twitter both featured posts highlighting the new mobile app with links to download; new product posts (I’m assuming, this a sponsorship requirement—gear galleries are usually “pay-to-play”); registration offers for classes/backstage tours (pre-show); invitations to events during the show, including happy hours, breakfasts and awards ceremonies (pre-show and during); and video links to equipment reviews (post show). Every post  featured #LDI2015 and booth or location information if the post was highlighting new product. FB_post_lights

Below are links to the LDI tradeshow social media and a breakdown of audience numbers:

Live Design Online: combo blog/online magazine
Facebook:   5,197 likes
Twitter: 3,833 followers
LinkedIn: (not updated, has a logo from 2013)
YouTube: (nothing uploaded since 2014 show)
Mobile App

Below are links to the Live Design Magazine, which is an online resource for the conference/tradeshow and gives more in-depth industry information and news stories.

Twitter :  7,257 followers
Facebook: 9,525 likes
Pinterest : 404 followers, 2k pins
Mobile app
eNewsletters, the LDI audience can subscribe to three newsletters; Live Design Wire (publishes M,T,W,F); Gear Wire ( publishes Th); Live Design Project in Focus (Occasional publication)

LDI Facebook by the day:
The week leading up to show LDI posted about every other day.

Here are the stats during and a week after the show:
19: 2 posts (during show)
20: 1 post (during show)
21: 0 posts (during show)
22: 1 post (during show)
23: 4 posts (during show)
24: 7 posts (during show)
25: 2 posts (during show)
26: 0 posts (after show closed)
27: 4 posts (after show closed)
28: 1 post (after show closed)
29: 1 post (after show closed)
30: 0 posts (after show closed)
31: 1 post (after show closed)

The interaction with the audience was very low for this account. The most likes I saw was 61 for the below post giving a sneak-peek of the exhibit show floor before it has been staged, with a crane and rigging in the middle. The subject of the individual posts where mainly trying to get attendees to go to the Neal Preston “In the Eye of the Rock ’N’ Roll Hurricane” Exhibit or posts about new equipment.

FB_Post_most_likes

The LDI Facebook post with the most engagement; 61 likes, one share and one comment.

LDI Twitter by the day:
LDI is far more active on Twitter than Facebook. The week leading up to the show, LDI posted approximately 9-15 posts per day.

Here are the stats during and a week after the show:
19: 13 posts (during show)
20: 16 posts (during show)
21: 26 posts (during show)
22: 27 posts (during show)
23: 51 posts (during show)
24: 40 posts (during show)
25: 20 posts (during show)
26: 10 posts (after show closed)
27:  1 post (after show closed)
28:  3 posts (after show closed)
29: 8 posts (after show closed)
30: 6 posts (after show closed)
31: 4 posts (after show closed)

Posts for Twitter were primarily about new equipment found on the show floor or inviting attendees to sponsors booths and parties.

new_product

LDI 2015 New Product Twitter post.

 

The Neal Preston photo exhibit, “In the Eye of the Rock ’N’ Roll Hurricane” got multiple tweets and FB posts during the show and were done to garner more attendance.

last_post_of_show

Facebook post on LDI Conference and Tradeshow feed. Sadly, only one like, and no comments or shares.

 

There was a “LDI2015 Booth Crawl & Scavenger Hunt” attendees were invited to and was teased on both Twitter and Facebook.

boothcrawl_ScavengerHunt

Twitter post for the #LDI2015 Booth Crawl and Scavenger Hunt.

Finally there was an “LDI2015 Awards Ceremony” and  “New Tech Breakfasts” that were featured on both Twitter and Facebook

#LDI2015 Awards Ceremony

#LDI2015 Awards Ceremony

HASHTAGS USED
#LDI2015; #LDIAfterDark

HIGHLIGHT
LDI featured a cool video chat that lived on the LDIOnline website, and was cross-promoted on Twitter. It wasn’t necessarily an actual video chat as it was the production manager Ola Melzig taking the viewer on a virtual tour of the newest, coolest equipment he found on the show floor. The recorded video(s) from Twitter posts after the closed and were uploaded at the end of October, and are currently promoted.

Twitter_LiveDesign_Ola_Video_post

Twitter post of Ola Metzig and his new product video tour.

I am assuming part of this was a sponsorship obligation. (I used to work for a tradeshow company and that was part of our standard sponsorship package.) (Add image)

WHAT’S MISSING?
Overall I think LDI does a good job on social media. I don’t think it does them justice to have two separate feeds for the LDI tradeshow and LDIOnline. I think it dilutes the audience base and social media presence. By combining the accounts, it would give the social media team more resources to concentrate on one brand and would also give the team the ability to grow the audience.

I also think that this audience is very visual and an Instagram account could benefit the media mix and be an easy way to cross promote the social media channels.

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Categories analytics, blogs, Communications, integrated marketing commnications, MAMC, marketing, Masters, MMC5006

Epcot’s “November to Remember”

November 12, 2015 //
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The below is a sample of social media content I would create if I were the social media manager for the Epcot Center in Orlando. I am not affiliated in any way with Disney or the Epcot Center and this social media calendar is purely a learning exercise for a graduate marketing class.

Goals:

  • Increase overall awareness of Epcot
  • Increase consumer engagement of the Epcot Facebook Account by 15%
  • Increase consumer engagement of the Epcot Twitter & Instagram Accounts by 15%

In order to standardize my posts and to increase audience interaction by “training” them to expect certain posts, I am choosing to do a daily theme that will be used throughout November. Below is a list of the daily hashtags I will use as part of my plan to increase awareness and highlight events happening during the month of November in Epcot.

Daily Schedule:

Monday:  Who says Mondays can’t be fun? (#EpcotMondayFunday) Tell us how you are enjoying your Monday in Epcot.  (Facebook/Twitter)

Tuesday: A Taste of Epcot (#TasteofEpcot) Tag your favorite foodie pics from all over Epcot #TasteofEpcot. (Facebook/Instagram)

Wednesday: Woman Crush Wednesday (#WCWCinderella, #WCWSleepingBeauty, etc. ) Who is your favorite princess? # pics with your favorite princess from Epcot to let us know who has your vote.  (Facebook/Instagram/Twitter)

Thursday: Epcot at night. (#EpcotNights) Tell us where you are enjoying Epcot when the sun goes down. (Facebook/Instagram/Twitter)

Friday: Flashback Friday (#EpcotFBF)—Tag your past Epcot travels. (Facebook/Instagram)

Saturday:  (#EpcotSaturdaySelfie)— Take a selfie anywhere in the park and tag it #EpcotSaturdaySelfie (Facebook/Instagram)

Sunday: Sunday Family Dinners are a tradition in many households. (#EpcotSundayDinner) Send in a pic of your family enjoying dinner at Epcot for a chance to be featured. (Facebook/Twitter/Instagram)

November 1 – 7

sunday1a

Sunday, Nov. 1: We love Sunday family dinners. Show us your #family enjoying dinner at #Epcot. #EpcotSundayDinner #Food&Wine

 

monday1aMonday, Nov 2: Take back your Monday! How you are enjoying your #EpcotMondayFunday? #Food&Wine

 

Taste1Tuesay, Nov 3: The #Food&WineFestival is still here. So much #yummyfood. Tag your favorite food from all over #Epcot. #TasteofEpcot #Food&Wine

 

wcw1Wednesday, Nov. 4: Vote now! Who’s your #WCW? #WCWSleepingBeauty #WCWCinderella #WCWSnowWhite #WCWAriel  #Epcot

 

night1Thursday, Nov 5: Epcot comes alive at night. Where are you enjoying #Epcotnights?

 

 

 

FBF1Friday, Nov. 6: Check out our uniforms. #80flashback #EpcotFBF

 

 

selfie1Saturday, Nov. 7: It’s the weekend! Time for #EpcotSaturdaySelfies. Show us your best.

 

 

 

November 8-14

sunday1Sunday, Nov. 8: Feeling nostalgic for Sunday family dinners. Show us your #family enjoying dinner at #Epcot. #EpcotSundayDinner

 

monday2Monday, Nov 9: Make the other days jealous! #EpcotMondayFunday

 

 

taste2Tuesay, Nov 10: Nom. Nom. Nom. So much to choose from. Tag your favorite food. #TasteofEpcot

 

 

wcw2Wednesday, Nov. 11: Eat with the Princesses at Akershus & tell us, who’s your #WCW? #WCWBeauty #Epcot

 

night2Thursday, Nov 12: Enjoying the fireworks. #Epcotnights

 

 

FBF2Friday, Nov. 13: Who doesn’t love robots and big hair? #EpcotFBF

 

 

selfie2Saturday, Nov. 14: #EpcotSaturdaySelfies. Wherever you are, take a selfie.

 

November 15-21

sunday2Sunday, Nov. 15: Everyone put down your phones and gather round the dinner table. Show us your #family enjoying dinner at #Epcot. #EpcotSundayDinner

 

monday3Monday, Nov 16: Who says Mondays can’t be fun? #EpcotMondayFunday

 

 

taste3Tuesay, Nov 17: Decisions, decisions… Where should we eat today? We can’t decide. #TasteofEpcot

 

 

 

WCW3_mulanWednesday, Nov. 18: Original Pricesses vs new Princesses? Who’s your #WCW? #WCWMulan #Epcot

 

 

night3Thursday, Nov 19: Four words. IllumiNations Sparkling Dessert Party. Make your reservations now. #YumandWow. #Epcotnights

 

FBF3Friday, Nov. 20: #EpcotFBF That time when @JessieandDave were vikings in #EpcotNorway. Send us your #EpcotFBF

 

 

 

selfie3Saturday, Nov. 21: #EpcotSaturdaySelfies. Smiles and #Epcot go together like peanut butter and jelly.

 

 

 

November 22-28

sunday3Sunday, November 22: Remember to be #thankfulforfamily this week. Show us your #family enjoying dinner at #Epcot. #EpcotSundayDinner

 

 

monday4Monday, Nov 23: Who’s ready to start the week off FUN? #EpcotMondayFunday  JaMMitors@FutureWorld

 

 

 

food_breadTuesay, Nov 24: Would I like some cranraisin bread pudding in England? Yes please. #EpcotEngland #TasteofEpcot #RoseandCrown

 

wcw4Wednesday, Nov. 25: Come to story time at the Akershus Royal Banquet Hall. Who’s your #WCW? #WCWBelle #Epcot

 

 

 

Walt Disney World Photo Gallery DiscThursday, Nov 26 (Thanksgiving): After turkey, we are hanging in Epcot World Showcase tonight to watch fireworks. Where are you? #Epcotnights #Thankful #Family

 

FBF4Friday, Nov. 27: #EpcotFBF Where do we land this thing? Send us your #EpcotFBF

 

 

selfie4Saturday, Nov. 28: #EpcotSaturdaySelfies. Where else can you can eat lunch in Japan and dinner in Paris?

 

 

 

November 29-30

sunday4Sunday, November 29: Take a a break tonight and eat with us. Show us your #family enjoying dinner at #Epcot. #EpcotSundayDinner

 

monday5Monday, Nov 30: Make Monday a day to remember. #EpcotMondayFunday

 

 

 

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Categories blogs, Communications, facebook, Gators, Instagram, integrated marketing commnications, marketing, Masters, MMC5006, Social Media Marketing, Twitter, UF, Uncategorized