Section A:
Background:
Tagline: Elevating dancefloors worldwide
Hashtags used by DJ Rage: #djrage #ragenation
Justin Harper, aka DJ Rage is a popular DJ located in the Orlando area. He has been DJ’ing since 1997 and specializes in spinning remixes in area clubs, weddings and special events all around the world.
DJ Rage strives to enhance the experience of his audience. To offer total immersion with his music during a set, DJ Rage edits video (aka video DJ) with remixed music and uses them for projected background visuals.
DJ Rage is the founder of FTC Productions, which is an event company handling special event production. They provide lighting, AV equipment and audio (recorded and DJ) for weddings, corporate functions and special events.
The primary audience For DJ Rage is 20-30 year old, young adults that go to clubs and like to listen to house music for the “club DJ” side of the business. For FTC Productions, the special and corporate event production side of the business, the primary target audience is a little older — adults aged 25-35.
SWOT Analysis:
Strength
DJ Rage is a well-known DJ within the Orlando area and has a very large audience on social media. He has done many events both large and small and has references to back his talent.
Opportunities
The main opportunity for DJ Rage is his talent and ability to travel. DJ Rage already travels many times a year for work and if he can get gigs in larger cities and clubs, he may be able to extent his reach. He has a large social media following and these channels are an excellent opportunity to connect with many more potential followers by engaging and encouraging interaction with DJ Rage.
Based on my SWOT analysis, an integrated marketing communications strategy would lead to the best possible outcome for DJ Rage. By implementing a consistent brand campaign, targeting audiences using traditional (postcards, ads, posters) and non-traditional (social media, emails, e-newsletters, SEO) DJ Rage has the highest potential for success in growing his business and gaining more consumer engagement on his social media channels.
In conclusion, I believe that with some finessing, DJ Rage and FTC Productions could increase ROI by utilizing a more robust IMC. As long as DJ Rage is consistent in messaging and the process is organized, refreshing the website, social media and blog would be very easy and could increase consumer engagement and experience dramatically. DJ Rage has a great product — himself and his special event ideas. He just needs to self promote a little more efficiently by using social media hashtags, proper messaging which encourages engagement, cross-linking across social media platforms and ultimately, keeping his content fresh. Once a little time is set aside to create a simple editorial calendar, it would streamline the creative process and make easier to market across channels and maintain consistency. Thank you for your time.